Urban won over Rural due to infrastructure development connecting remote areas to central developed urban area. The idea was and still is rather simple connecting rural areas to urban ones increases employment opportunities for people living in rural areas while wealth is transferred to rural areas just like that. The key element of mistake can be found in linking! When you link two objects the heavy one will prevail. Same goes for the rural connecting to urban which caused people working in urban areas by commuting dally and in later days weekly having rural areas available to rest from the dally life in the city. The development of services caused the value to stay in urban area this is even more obvious with the development of shopping centers and other services in the cities preventing the value to transfer to villages. Roads infrastructure without transport services raised the price of commuting and concentrated population to major roads (sometimes rail) infrastructure even more. As rural areas have better social net and better ability to secure friendly environment to live a key cause for rural areas to lag behind the growth of those in cities lies in ability to create value – the value that comes from the phenomenon whereby a person creates something new and this is a key message. Person creating a value is in in the city not in the village. She may commute to city, she may live in a city but certainly not enough parsons are available for the rural to create value there in the rural areas. If 56 % of the population in the 27 Member States of the European Union (EU) living in rural areas it may not be strange that they only live in the rural while working and adding value to urban and to the other way around.

Hum Smallest town in the World

Hum Smallest town in the World

To make this paradox even stronger state invests enormous funds in infrastructure projects in rural areas in order to make them fancy to spend time there, to buy products from there and to use other resources of rural areas for a quality life in the city. Infrastructure developed in rural areas is often designed to successfully satisfy only a part of needs in rural areas (local roads, waste water treatment, urban renewal of the village, local cheese producer, even community centers are being built) while all failing to develop what is necessary – the platform for people to join and crate something new in social and friendly environment. If the city that is ten time larger than its neighbor city is seventeen times more innovative (Where good ideas come from: The natural history of innovation, Johnson Steven, page 10, Penguin Books, 2010) than the investments from the state in rural areas should be focused to generating networks of people and developing their skills to innovate and create value.

The key for the future rural development is to build networks of people and to build links from rural to urban but this time links not made of concrete but those made of knowledge, communication technology and access to markets. The key to rural development will be to use the infrastructure build by now while using it for creativity and open structures being able to cooperate and find and create value. The development of rural areas needs to be captured there – in the rural areas. That is why a new era of Local Action Groups needs to understand that focusing of the rural resources to creativity and innovation is a key message of rural development from now on.

Rural areas do have potential to create something new while these resources are weaker and scarce which needs to lead towards even more investment in networks and building potentials. Local Action Groupings need to focus their activities to finding people and give them safer playground for their innovativeness to get out and create. The local action plans will need to find the creative chain in large number of projects and be able to create value from scarce resources – they will need to concentrate. This will create small in the beginning and later bigger and bigger platforms for delivering value to rural being able to offer to urban.

Some key definitions:

Creativity refers to the phenomenon whereby a person creates something new (a product, solution, artwork, literary work, joke, etc.) that has some kind of value.

An economy consists of the economic systems of a country or other area; the laborcapital and landresources; and the manufacturing, production, tradedistribution, and consumption of goods and services of that area. The English words “economy” and “economics” can be traced back to the Greek words οἰκονόμος, i.e. “one who manages a household”, a composite word derived from οἴκος (“house”) and νέμω (“manage; distribute”); οἰκονομία (“household management”).

Rural areas or the country or countryside are areas of land that are not urbanized, though when large areas are described, country towns and smaller cities will be included. They have a low population density, and typically much of the land is devoted to agriculture and there may be less air and water pollution than in an urban area.

With over 56 % of the population in the 27 Member States of the European Union (EU) living in rural areas, which cover 91 % of the territory, rural development is a vitally important policy area. Farming and forestry remain crucial for land use and the management of natural resources in the EU’s rural areas, and as a platform for economic diversification in rural communities. The strengthening of EU rural development policy is, therefore, an overall EU priority.